On-page tasks are the fundamentals of SEO and must be done correctly for the benefit of the business. The 1st-page ranking does not come instantly, it takes time patience. Incorporating various on-page techniques can help in optimizing your website and push your website to the 1st pages of Google.
Here are the 12 most important on-page SEO factors using these can give you the best results:
1. Select the user-friendly keywords that are mostly searched
Selecting random keywords must not be your goal. You must select Keywords that are very much relevant to the business or services that you offer. Also, your title is the most important on-page SEO element. A SEOMoz study has found that pages that start the title with a keyword ranked higher compared to the others.
2. Get SEO friendly URLs
Make your page URL short and keyword-rich. Avoid Ugly URLs, as expert research has found that shorter URLs rank better in Google. Verify that all the URLs in your website are short contains the title of the product or the title of the article, or service.
3. Wrap your title in a <H1> TAG
H1 means the main headline. Most platforms like WordPress and Shopify automatically add the h1 tag to your post. The H1 tag gives a bold look at your page. Once you have done that set the rest of the title in an H2, H3, H4 format.
4. Highlight sub Headings in H2 and mention a primary keyword here
Include your target keyword in at least one subheading and the secondary keywords H3 and H4 tags. Heading tags are both important for human readers and search engine robots. Search Engine robots detect the keywords and understand what the article or page is about. In this way, when the people look for the services you provide and enter the keywords your website will get found in the results.
5. Highlight the page, or attract the visitors with relevant images and Videos
Images, videos, diagrams, and charts are an important way to attract traffic to your website. So, focus on making your website rich with multimedia. Videos are very much preferred by audiences as it explains the details and is very attractive. Also, including infographics in the articles is the current trend.
6. Reduce the Page Loading Time as much as possible
Google is on the record stating that the loading speed is an important SEO ranking signal. Make sure it loads in 4 seconds or less. Most research has shown users wouldn’t revisit a site if it takes longer than 4 seconds to load.
7. Make sure that the pages in your website are Internally Linked
Add 2-3 Links in every post with related content from your website. This will help you in providing more information to your visitors and hold them on your site for a longer time. Through Internal Linking you can easily guide your visitors to relevant pages and also provide them with important information that may help them know better about the services or products that they are searching for.
8. Make sure that your website has Social Sharing Buttons
Social Sharing is becoming a larger part of search engine algorithms. They generate more eyeballs to your content. Prominent social sharing buttons increase traffic by 80%. Increasing followers is also a good part of making your business trustworthy. Therefore, make sure that your website is connected with your social media pages.
9. Use LSI keywords on your page
The prime focus of business owners is to make their website bring businesses. This is why marketers must create informative posts, for the audience. Spreading a lot of relevant keywords also known as LSI Keywords in every post can help you to gain the trust of the audience. Google uses LSI keywords to determine a page’s relevancy.
10. Post Long Contents
A study found out that longer contents rank higher in Google. The more the length of the content is the better rank you get. You can create skyscraper posts consisting of 2000-3000 words, or more lengthy posts can be of 5000 words. But to make a post lengthy do not forget its importance. Create a layout for your content and then form it, with a focus on guiding the audience.
11. Use your keyword in the first 100 words
It is essential to add the primary keyword in the 1st hundred words of your content. Putting the keyword early in the content emphasizes that your article content is based on a particular keyword. Moreover, when you are writing a meta description try to incorporate the primary keyword in the meta description.
12. Avoid Duplicate Content
The backbone of any website is the content and it should be interesting. Do not use copied content on your website. If you are using content give credit, or mention the source. You can take help from thousands of references available on Google and create your content based on the target audience and target market.
Hope this guide will help you focus on On-page SEO tasks to perform and bring a better ranking for your website. For more quick updates on SEO, Digital Marketing and Content Marketing keep following our blogs.