Every client wants Return on investment (ROI) from the search engine marketing agency. Search engine ranking is a very common approach to SEO ROI. Investing in SEO is all about how much you put effort to get your desired ROI. ROI can be calculated and this is how you can measure the amount of revenue your business is generating. From ROI in SEO, digital marketing, Facebook to PPC, everything can be measured. Let’s see how!
Prepping Search Engine Optimization? ROI is what that matters most
As a matter of fact, SEO with Content Marketing has been getting off the charts from the last few years now. Not to mention, SEO is ruling as the most sought-after ROI strategy.
It is pretty understandable seeing the Return on Investment, SEO can yield, however, it is for sure that SEO does not work as quickly as you blink, especially not since 2010. One must know that it is more like an ever-lasting marathon that works best with a search-friendly site.
Making the most of ROI while investing in SEO
With time, businesses all over the world are coming to the realization that websites play a great deal of role in terms of marketing their products. Along with that, they are starting to understand the impact that organic search ranking can have on a brand. Which is the very reason why SEO is getting this much attention of businesses to enhance their visibility on search engines?
You can easily track ROI by PPC advertising and if the revenue is a lot higher than how much you invested, then for sure, your clients are getting a good ROI.
Here is what is true SEO ROI:
True SEO ROI encompasses the process of driving traffic from SERPs and is simply not based on how short or long the keyword tail is. This also involves targeted referral traffic, which serves the sole purpose of a website and is the following:
A) Registrations
B) Subscriptions
C) Repeat traffic
D) Newsletter signups
E) Community involvement
Now moving to the digital marketing ROI: it is all about understanding some important metrics:
These metrics will help you track the return on investment of digital marketing
1. Cost per lead
As long as your site is getting leads, it is important for you to keep a track of the amount you pay for each and every lead. If in any case, the cost is just more than that you have produced with closing leads, that indicates a backward ROI.
2. Cost per acquisition
You can figure this out just by dividing the marketing cost by the total number of sales. As by now, you have grown a fair insight into the cost you need to initiate a sale that generally helps you get a strong hold on the ROI.
3. Conversion rate
Conversation rate is the true indicator that lets you explore the best areas where the best opportunities are more likely to lie.
Take this for an example, 70% of your website traffic generates from organic marketing, whereas, only 30% from PPC. However, the PPC conversion rate is two times more than the organic conversion rate.
So, try to spend more money on PPC and if you manage to maximize PPC traffic, then your ROI will be doubled.
4. Performance of the landing page
Find out the landing pages that are not helpful enough to drive conversion that needs to be eliminated or fixed.
5. Blog click-through rate
Blogs are indeed, the most useful way to receive website traffic. Now the question is that what do you do with that traffic?
Trying to drive traffic from blogs to your website will be helpful. Even a tiny boost in blog click-through could make a huge difference.
Here is how to measure Facebook ROI
Tracking Facebook ROI is not an impossible task and here is how you do that:
a) Reach
In case your sole purpose is to enhance your brand awareness while expanding your reach, it makes sense you add 100 more followers within a month. The next thing you will do is to track the way your return goes ahead of the investment.
b) Traffic
To put it simply, you want to turn window shoppers into potent customers that simply means you need to tickle their fancy by making them visit your site.
Knowing how much traffic is generated to your site is important. Google Analytics is a tool with which you can track and analyze the website traffic. When you will be able to keep a count of unique visitors that Facebook gives you each month, you will be able to measure the ROI on the basis of the total cost to generate Facebook content.
Metrics of Pay Per Click (PPC)
Carrying out PPC campaigns sometimes get you confused with the large volume of data and you cannot figure out the right metric that you empathize. Following metrics are very useful:
1. Click
The higher the clicks are, the more likely it is to increase the click-through rate. When the clicks get increased, it is when you should capitalize on traffic maximization and ad budget. By chance, the clicks went down, that means something is wrong with the formatting process of the ad.
2. Cost per click
The cost per click can be reduced if you focus on opting for the long tail keyword. However, it might not the case when you are keen to remain competitive for the main keyword.
3. Click through rate
This actually is defined by the number of times one ad gets clicked, divided by the total number of times it was shown.
Click Through Rate or CTR = Clicks/Impressions
4. Conversion rate
This is defined as the percentage of people buying your products. This actually suggests how often your ads are clicked on and led into a conversion like a lead, sign up and so on. PPC campaigns are simply carried out by some to generate more brand awareness, with the major intention of achieving a higher number of conversions.
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