Digital Marketing – A Boon or a Bane

Digital Marketing is rapidly emerging trend in the virtual and augmented world. Undoubtedly this revolutionary marketing idea has given better visibility and conversions. Online Marketing methods include SEO, SEM, SMO, Facebook Marketing, YouTube marketing, email marketing, PPC and more.

Digital marketing is all about promoting products, services, and brands using the digital channel. Buying behavior has drastically changed towards online shopping. The effectiveness of digital marketing resulted in more and more businesses and entrepreneurs investing in a website. The website generates more business and promotes goodwill amongst your customers. 

In case you want to explore the world of the internet to sell your products a proper website and digital marketing can help. To market message you can use the digital medium like the Search Engines, and social media platforms. 

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner

SEO as the Big category of Digital Marketing

SEO: Search Engine Optimization is the process of getting free, organic traffic to a website. Search Engine Optimization can be broken into on-page SEO and Off-Page SEO. On-page SEO is becoming an one-time task and it must be done following proper rules. Making of the Meta title, meta Descriptions, Optimizing the blog with proper keyword ratio, linking the blog with inbound and outbound links. Uploading images with alt text comes under on-page optimization. 

Speaking of off-page optimization, a website needs off-page optimization on a daily basis. Submitting classified, social bookmarking, broken link building, Directory Submissions, sharing Photos and Videos, Submission of Business and Product Reviews, Local Listings, Article, and Blog Submission, Answer Question and more. 

There is one more type of SEO: Technical SEO plays an even important role in shaping a website. Technical SEO involves one type of installations codes to inform Google about the existence of your website. The best practices of technical SEO involve setting the preferred domain name, optimizing the robot.txt, optimizing the URL Structure, insert canonical tags for the duplicate content issues, optimize the 404 pages, website speed or the total loading time, Optimizing the website with XML Sitemap, Add the SSL Certificate to make the website secured, faster loading speed. 

SEO is a vital category of digital marketing but let’s bring the other Digital Marketing Categories into the limelight:

• Social Media Optimization
• Pay Per click
• Email marketing
• Content marketing 
• Affiliate marketing

The Positive Impact of Online Marketing

• Gives You an Online Presence: Why keep your business market limited to the physical area? Spread your wings with an online presence.
• Quick Business development: Through online marketing, you do not really need to invest money in purchasing land for the shop or chasing a readymade one situated in the market. Rather an online shop is affordable with proper search engine optimization it will get recognized, give your positive returns and also give you brand visibility. 
• Easy to Generate Traffic: Competing with your business rivals becomes easy when you get your website ranked on the 1st page of Google. 
• Facilitates Reaching Your Targeted Audience: With the benefit of social media, you can easily communicate and reach your target audience. 
• Establish Direct Contact: e-commerce store owners can build a direct customer client connection. Therefore, the rates or prices are certainly lower. 
• Business can be developed in a minimum amount of time: A website design and development company will take a maximum of 1 month. But imagine can you ever be able to open a shop, in turn, a month. Decorating the shop will take a minimum of 2 months. Therefore, setting up a business is quite easy with the help of online marketing. 
• You do not always need a website for digital marketing: With a number of social media marketing opportunities, you do not always need a website for maximum visibility. Now with the help of social media accounts on Facebook twitter, Instagram, LinkedIn and more business growth has become quiet easy.

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel

Negative Impacts of Digital Marketing

Though the current era is witnessing a major plunge in gaining profits, there are a few dark truths experienced by companies when it comes to digital marketing.

• Requires Hiring Experts: Digital marketing requires expertise as you are competing with hundreds of similar business and service providers. 
• Difficult for Companies with Tight Budgets: For startups who have already set up a physical store, designing, developing and then expending monthly for monthly SEO is truly tough.
• Need A Highly Creative and Innovative Mindset: All businesses are unique, they have a different target audience, varied market place and more. For positive results, you must rely only on the experts. 
• Overcommitting Customer Goals: Have you ever come across websites claiming themselves to be the best? 3 months and you will get 4 Keywords on the 1st page. Well, time reveals the truth. 
• Dealing with Rising Competition: Google keeps changing its algorithms frequently. To gain maximum visibility and profits you must have the ability to deal with the algorithm change and rising competition.

Despite the negative impacts, Digital marketing has a lot of advantages. Unless and until you know the subject matter, you cannot contribute. Cogito Software Solutions, one of the top Digital Marketing Agency in Kolkata looks after dealing with all the negative impacts of digital marketing. We offer our clients online Marketing services at an affordable rate. Our main target is to help our clients turn their business into a brand and guide them to capture more leads. 

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THE WORLD IS CONTINUOUSLY MOVING ONLINE? Create an online presence now!

Keep your business protected from the Negative Impacts of Digitalization

• Hire experienced Web design, Development, and Digital Marketing Agency
• Pay attention to the Technical SEO and On-Page.
• Businesses with a tight budget can benefit from Social Media Marketing. The social media platforms like Facebook, Instagram are perfect for displaying your products. All you need to do is create your business or service page. 
• Provide frequent Discounts, deals, and festive offers. Retailers do not offer similar deals on brick and mortar stores. On the contrary Shopping from online can help you get the best deals and shop for products at attractive rates.
• Do not ever compromise with the service or product category. 

Why Hire Cogito Software Solutions for Your Digital Marketing Requirements? 

Cogito Software Solutions is a U.K based company performing their designated tasks from their Development Centre in INDIA. In our 3 years of the journey, our values remained the same - serving clients with the latest technology. When it comes to meeting our client’s requirement, we make sure that each of the vision is met and the result is satisfying. Whatever be your business we care for each and every requirement. 

In case you are planning to develop a software or build a Website, contact us at +44 208 1506688 for a free Quote.