Every year, there are new things to look forward to in digital marketing. The new year of 2020 is no different. This year, there are many new techniques you can try. With these, you can help take your company and website to new heights and achieve more success. Of course, by staying on top of these trends, it becomes easier for you to impress your customers and have a successful marketing campaign. Therefore, start focusing on the following trends for the best results.
Nearly everyone has access to voice search these days right in their pocket thanks to their smartphones. Moreover, smart home speakers such as Google Home and Amazon Echo are becoming more and more popular every day. All of these go on to show that voice search is becoming quite common and its use will only rise in future. In fact, 31% of users of smartphones already use voice search. This number will continue to rise. After all, voice assistants like Siri, Google Assistant and Alexa are getting better at understanding human speech and handling queries.
All of these mean that you cannot ignore voice search anymore. You need to start optimizing your website and content with voice search in mind. There are several ways you can do so. However, one of the easiest methods is to use long tail keywords in your content.
Social media influencers are slowly but surely becoming more influential. Once upon a time, brands and companies needed famous celebrities for influencing their customers. This is no longer the case. With the rise of social media, there have been more and more people who have gained a sizeable following on the networks. These influencers are perfect for brands to increase their reach. The fact is that customers trust these influencers. As a result, brands can use that trust to get their products and services across to the customers.
Companies are already increasing the amount they spend on social influencer marketing. You should do the same in 2020.
Research shows that nearly 91% of consumers are interested in interactive content. In fact, you may have already enjoyed some interactive content by now. Think about all the funny quizzes on Facebook and Buzzfeed. Those are just one type of interactive content. Other commonly used types of interactive content include 360 degree videos and polls.
Interactive content is certain to become more popular with each passing day. After all, this is a relatively new form of content. Previously, people only had to view and read. Now, they can actually interact with the content which instantly creates a connection. You need to consider getting interactive content for your brand. This is one of the most effective to build a relationship with your customers.
The fact is that people are not very fond of ads. However, they particularly dislike generic ads. As a result, you cannot expect great return from traditional forms of advertising anymore. Personalized advertising, on the other hand, is becoming more popular. In fact, most customers actually find personalized ads enjoyable. More importantly, they are more interested in buying from companies which offer personalized ads. There are many ways you can create personalized experiences. Emails are the easiest, however. The majority of email marketing tools have personalization options, allowing you to send personalized emails.
Augmented Reality and Virtual Reality
In the last few years, augmented reality and even virtual reality have become immensely popular. While virtual reality is still limited, augmented reality is now available on nearly every smartphone. With the launch of Pokémon Go, augmented reality took a huge leap in popularity. As a result, the technology is now an incredible tool for many businesses. In fact, statistics show that AR will soon overtake VR. You should take advantage of this to boost your business.
To be successful in digital marketing, you need to consider the trends. To get the best results, always work with a reputed digital marketing company. They will help you become more popular and gain more customers.