2020 will go down as a remarkable year for many reasons. One of them will be the shocking number of changes that people had to make in their daily lives. This includes the time they spent on social media. In fact, due to quarantine measures, there was a 21% increase in the use of social media according to statistics. People relied on social media not only for remaining in touch with their friends and families but also for keeping up with the news and for entertainment.
Now, in the New Year, it is imperative for businesses to consider the social media trends 2021. After all, the world of social media has changed drastically and brands need to consider what lies ahead.
The following list of social media marketing trends will help you get an idea of what to expect in the coming year.
Less Is More
Back in 2020, brands started to spend less time in creating posts for their social media marketing strategy. Instead, they focused on social media optimization by creating content that was not only valuable but also thoughtful. They focused on content that was relevant in the difficult conditions prevalent around the world.
This is likely to continue as a part of the social media trends 2021. Marketers and brands, probably for the first, started to consider the feelings of their audience before posting. They thought about whether their audience was interested in hearing from them. Going forward, social media marketing is likely to become more thoughtful in such ways. As such, your social media optimization strategy should no longer be about posting more. Instead, it should be about posting thoughtfully.
Value over Quality
Due to the quarantine measures put in place due to the pandemic, a huge number of businesses were forced to work remotely. This included their social media marketing teams. As a result, the teams were forced to develop processes that allowed them to perform social media optimization remotely.
This most certainly had an effect on the social media posts themselves. After all, the lack of proper equipment meant that many brands could not continue producing content at the same level of quality as before. In turn, this forced many brands to start emphasizing the value of the content rather than its quality. Brands realized that such content can still be captivating and engaging to audiences. As such, this focus on value is certain to become one of the main social media trends 2021.
More Short Form Content
2020 also saw the rise of short form pieces of content especially in the form of Instagram Reels and TikTok. This was also supported by increased usage of short pieces on platforms like Snapchat, Instagram, Facebook and YouTube. Brands noticed that despite being short pieces, such content drove considerable engagement. Therefore, short form content is easily one of the main social media trends 2021 to look out for in the coming future.
The increasing use of such content can be traced back to the quarantine measures. As people began staying at home and increasing their social media use, their attention spans began to drop further. As a result, more and more brands are likely to invest in short-form content, including short videos as a part of their social media marketing strategy.
Focus on Videos
According to statistics, videos are the most widely used type of content in marketing. They also drive the second highest rates of engagement on social media. As such, video must become a part of your social media marketing in 2021 and beyond.
Social media platforms have all begun to invest in improving video capabilities and offerings. This includes LinkedIn and Twitter in addition to the popular video consumption platforms such as TikTok, Instagram and Facebook. Of all the social media trends 2021, this is probably the one of the most significant. You cannot ignore video any longer.
Increased Live Videos
Live videos have been steadily growing in popularity over the last few years. Of course, YouTube was at the forefront, driving increased consumption of live videos. Live content got a massive boost in 2020 for obvious reasons.
As more and more businesses were forced to work remotely, the focus on live content increased rapidly. An increasing number of brands chose to stream their events, conferences and other experiences online. After all, quarantine measures forced them to limit or even stop real life gatherings altogether. Therefore, brands began to use Instagram, Twitter, Facebook and Twitch for showcasing and promoting their events in real time. They even took other social media marketing content such as tutorials and Q&As and promoted them live.
In 2021, brands are facing a new world of challenges and possibilities. The changes brought about by the pandemic are certain to continue going forward and there will certainly be newer changes to look forward to. The impact on social media marketing cannot be underestimated. Keeping up with the social media trends 2021will certainly be important. However, it is much more important to learn how to deal with unprecedented scenarios.