Let us first tell you that this article is not a step-by-step guide to local automotive SEO. In fact, SEO or Search Engine Optimization is a vast aspect and there are heaps of things than the tips here. These tips will help you to have an insight into some immediate changes that you need to make to get your site on the top ranking. So, without further ado, let us begin.
- SEO knowledge
Probably, you are thinking that we want you to do your own SEO. We bet, not. All we are trying to say is you must know what SEO is to take an informed decision besides evaluating the job done by the SEO service provider that you’ve hired.
- Tweaking your website is what we recommend
Here are the changes you want to make to your site:
- Incorporate a search bar into the main website page
- Add social media websites’ (Facebook, Instagram, LinkedIn, Twitter) links the homepage
- Put contents of minimum 400 to 500 words on the dealership page
- Do not forget to name all the cities that you cater for
- Local keywords are the key
Keep your automotive SEO focus local, because this is the key. After all, you are not serving to the whole world. The more you focus on using local keywords, the more likely your customers are going to find you.
- Relevant and informative content marketing would earn you more traffic
Good content is never a bad idea. In fact, content marketing is a great idea to get your automotive business higher ranking. People are more likely to find you online.
- Online reputation management is what that needs your attention
Managing your reputation online is tricky but not an impossible task. This adds a boost to SEO as well as traffic.
- Focus on automotive software development for best results
The importance of software has been growing for the past few years. For automotive businesses, it is important to focus on developing the latest automotive software for your business, it will help you stay on track.
- Check your business on maps
True automotive SEO requires your business to show up whenever someone initiates a search for local automobile services in their locality. This is a parameter to determine the success of your business.
- Get mobile-friendly
Isn’t your brand’s website mobile-optimized? If the answer is no, then probably you have botched up your job. Because the reason behind your business not showing up on the list of search results is, your site is not optimized yet. People are more likely to leave your site when they have to put a lot of effort seeing what’s there in it.
- The website is your true friend
SEO is all about creating an excellent user experience. Search engines are meant to bring the best websites possible. Creating a good site with the best user experience means that you are ready to be shown up on the list of searches.
Automotive SEO is more like building a relationship and it takes time, not overnight. Even you have covered all the areas suggested, but the fact is, SEO is far more than these tips and tricks. To get a boost to your ranking, it is only a matter of time and the effort you have made to get off the charts. Over time, you will get better and so the results!