Blogging is an integral part of content marketing. In fact, it is a sort of business marketing tactic that is intended to help your business receive more visibility online. Regardless of the size of your business, blogging must have to be used as your marketing strategy. As there are boatloads of benefits that you could easily reap of. Let’s have a look at those:
#1 Drives traffic to your website
Blogs provide your business with the scope of producing contents that are relevant to your customers’ needs. You can easily harness the power of blogging to serve the purpose of driving traffic to the website.
Blogging helps your business get discovered through social media. To illustrate this, each time you create blogs that means you are giving an opportunity to people who share those posts on their social media platforms (LinkedIn, Twitter or Facebook), increasing the likelihood of your business getting a bigger audience exposure.
If you want more visitors coming to your website, you must keep it in mind that blog content keeps your social media presence going. Blogs help you strengthen your social media presence at the same time driving the attention of website visitors to your websites and blog channels.
#2 Helps you convert traffic into leads
After you receive traffic to your website, you have to seize the opportunity of converting the traffic you have earned into leads. For this, you just have to incorporate a section having a call-to-action button for lead generation to every single blog. Here is how it works:
- Visitors come to your website
- They see call-to-actions are a free offering
- They get on the landing page by hitting click on that
- The landing page includes a form for people interested to put their information
- They fill out the form and by submitting their information they receive that free offer
As you can see that, a call-to-action button in your blog post is a must. Because this is how you convert the traffic into leads.
Please note: It is not everyone who reads your blog happens to become a lead. It is something you should not be bothered about. All you need to focus on is keeping your blogging going and putting call-to-action on each of them, and setting a benchmark that you will be following to improve your business in days to come.
#3 Induces results, which are beneficial in the long run
Suppose, you write and publish a blog post today, you must know that blogs can earn you as many as 100 views as well as 10 leads. And further, your blog will receive 50 more views tomorrow as it will be found on social media or a couple of subscribers might receive emails. However, it just the matter of a few more days to vanish that fanfare. Which is simply not acceptable.
Blogs are nowadays getting ranked in search engines. And you will continue to receive traffic as well as leads from the same old post.
Blogging can also be advantageous in so many other ways. You are more likely to generate a viable source of income by writing blogs on any topic. Ranges of affiliated programs are at your disposal where you have the possibility to make an income while referring your target audience to their choice of products.
Now, whether you are about to create a business blog or want to receive more attention for the one that you have started already, you are now aware of the reasons why you should begin with the blogging process to strive successfully.