Video marketing strategy has evolved considerably in the last few years thanks to the rise of video content consumption across the world.
Moreover, social media channels have already taken many steps to make videos one of their priorities. This has made it easier for users to share their videos and even view them.
Therefore, all that remains for you to do is to create a robust video marketing strategy to take advantage of these features.
The top 5 social media networks making significant use of video marketing are the following:
- YouTube
- Snapchat
Here are some ideas that you can implement in your video marketing strategy to make the most of them.
Video Marketing on Facebook
When it comes to video marketing on Facebook, you should think about the shares. Plan and create a video that is going to put the video story you have in perspective. This will allow it to generate more shares which is essential for success on Facebook. The great thing about Facebook is that it provides amazing opportunities for video marketers for targeting potential customers.
When planning a video marketing strategy for Facebook, keep the following points in mind.
Use the 1:1 or square format as research shows they can be 30% to 35% more popular than videos in the landscape format. [Source]
The first 3 seconds are the most important as they are counted as a view. [Source]
Add captions as over 85% of Facebook videos are viewed without sound. [Source]
Whenever possible, use high resolution or HD quality videos. [Source]
Video Marketing on YouTube
YouTube is still the biggest search engine for videos. As such, it must be a major part of your video marketing strategy. It is also easier to find and build a niche in this network. At the very least, YouTube will help in making your videos discoverable. Uploading videos on YouTube also makes it possible to effortlessly embed them across websites while ensuring that they remain discoverable on the internet.
Here is a cheat sheet for YouTube video marketing strategy.
Videos on YouTube with captions or subtitles can see 40% more views. [Source]
For YouTube, the first 3 to 10 seconds are the most important as up to 25% viewers will view less than the first 10 seconds of a video. [Source]
Always go for high resolution videos in HD formats such as 1080p or 720p. [Source]
Choose the right keywords to enhance the growth of the channel and improve views. [Source]
Video Marketing on Snapchat
On Snapchat, users watch over 10 billion videos every day. As such, your video marketing strategy should be to discover the most engaging types of content to drive growth. As Snapchat has a sizeable youth user base, creating videos geared towards the younger generation can improve your standing as a brand.
Here is what you need to know for video marketing on Snapchat
On Snapchat, 33% of videos are watched without any sound. As such, adding drawings or text can improve views and drive engagement. [Source]
The first Snap is the most important. 22% of viewers tend to leave after just the first Snap.
The vertical format works best for Snapchat as this platform is mobile first. Snapchat users will definitely prefer engaging with content that feels more native on their mobile devices.
Offering a variety of videos can help with engagement in this platform. [Source]
Video Marketing on Instagram
Instagram was originally launched as a platform for photos. However, it has recently taken immense steps towards embracing videos. Now, it offers features like IGTV and Instagram Stories to make social videos more accessible to its users. As such, there are a lot of opportunities for brands to increase their growth and engagement rates in this platform.
Use the following cheat sheet to make the most out of video marketing on Instagram.
Square format videos are better suited for Instagram. As per research, it costs 33% less to get engagement with such videos.
Videos that do not rely on sound work better on Instagram as the sound is muted by default. You will have noticed the ‘tap video for sound’ option on this platform. [Source]
Posts that contain a minimum of 1 hashtag will drive 12% more engagement. Additionally, it is essential to optimize those tags and captions for best results. [Source]
Instagram offers what it calls ‘Bring your photos to life’ feature on Instagram Stories. This feature offers a blend of a photo and a video. Used correctly, it can drive considerable engagement by providing a glimpse behind a photo you have shared.
Video Marketing on Twitter
Often overlooked in favor of the other social media networks, Twitter is also quite a powerful medium for sharing videos. In fact, it is constantly working to improve its video capabilities and offerings for its users. Moreover, 82% of users watch video content on this network. 41% of users consider Twitter to be a great choice for discovering educational video content.
Nonetheless, the fact is that Twitter is rather personal and engaging especially when effort is made towards interactions. As a result, creating personal videos can work great on this network and add to the authentic of your brand.
Use the following points in your video marketing strategy for Twitter.
Videos that show people in the first few seconds are twice as likely to be viewed. [Source]
Videos that are meant to just entertain can result in a 15% increase of intent to share. [Source]
Twitter loves videos that tell stories. In other words, your videos should have a clear beginning, middle and an end to drive viewership. [Source]
Remember that Twitter has a maximum video length of 140 seconds.
With the cheat sheets given above, you should have no problem in making the fullest possible use of your videos. Use the tips given to make your video marketing strategy a success.
Of course, combining your videos with a robust social media marketing strategy or with your digital marketing efforts can go a long way. Visit Cogito Software to learn more!
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